This year 225 music videos, more than ever before, entered the OMVF Finnish Music Video Contest. Typically the number of yearly contest entries has been around 150 videos. Now that the music film contest MusiXine rescheduled to winter, the August festival focuses exclusively on music videos with altogether 15 screenings. The videos are screened both at the Cultural Centre Valve (Hallituskatu 7) and at Kirkkotori training centre (Asemakatu 5) during the August 25 – 29 festival. Admission to the Music Video Contest screenings is free. Best videos are awarded at the program-laden Pumpeli Award Gala at the Festival Tent on Saturday 28 August.
Festival programme adds educational content
This year's festival presents two seminars. The programme opens at Cultural Centre Valve on Wednesday 25 August with a digital marketing seminar that is aimed at our professional audience. Keynote speakers at this seminar include members from the American band OK Go who are known for their incredible videos. At the Dagens Digi Seminar the audience gets to hear Finnish professionals like the journalist and communications consultant Antti Isokangas, and Kimmo Valtanen, the managing director at Sony Music Finland. The seminar is organized in co-operation with Center for Internet Excellence, North Finland Film Commission, digital media product development project Dimeke, and Työmaa advertising agency.
Rock Dream 2010 seminar, aimed at your younger rock audience, is held in co-operation with OMVF and Valmistamo Project at the Kirkkotori training centre on Friday 27 August. Speakers include central movers and shakers in the Finnish music world – Mikko Meriläinen (A&R / Sound of Finland), Jani Kortti (producer / YleX), Eeka Mäkynen (Promoter / Nosturi) and Pete Veijalainen (music video director / Woodpecker Film) – who will discuss band marketing, today's practises in the music business and the significance of visual aspects in artist promotion.
Registration information for both seminars can be found at Programme site.
Confirmed performers at the musical part of the festival include OK Go (US) who will star at the Wednesday seminar and OMVF Opening Party, and their support act Riutta who specialise in video projections. You can also catch performances by the British Addictive TV and Finnish Helsinki-based Zebra and Snake at the Pre-Festival club Time Tunnel on Saturday 21 August. In addition to air guitarists from 25 countries, the admission-free Air Guitar World Championships 15th Anniversary Party presents Finnish top artists Paleface and Samuli Putro at Oulu Marketplace on Friday 27 August.
The video programme and final information on the club performers is updated on the OMVF website during the summer. Final program information and timetables will be published at the beginning of August when also the ticket sales for special screenings at Cultural Centre Valve open. At the moment you can already buy tickets at Lippupalvelu to the OK Go show, 18€ (OMVF opening at Wed 25 August) and Pumpeli Gala, 15€ (Awards Gala Sat 28 August).